For too many years the best universities in the United States educated a large percentage of their students to feed into Wall Street.
A recent survey of Princeton graduates indicated that as much as 40% of their graduates in recent years chose the financial industry for their career. Financial rewards as we know have been off-the-chart. The Goldman Sachs's and the Morgan Stanley's got the lion share of those graduates.
Financial rewards may be changing especially given the recent debacles on Wall Street. Engineering, for decades, a neglected sector in the United States, is now paying more on average than non-engineering majors.
If incentives count as a magnet, perhaps fewer would get into the business of verbiage and more to doing something productive.